14 Aug 2019
YourZone45 secures round two funding – acquires London studio
BY Tom Walker
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand its footprint on the UK market.
“This second round of funding is perfectly timed and will allow us to expand our franchise network,” said Andy Kay, who joined YourZone45 last year as an investor.
Kay was one of three fitness industry specialists – alongside entrepreneur Mhairi FitzPatrick and LA Fitness co-founder Jeremy Taylor – to join the company in June 2018.
The trio of stakeholders are now working alongside YourZone45 founder, Chris Elms, to "develop the product and accelerate growth" throughout the UK and overseas.
As part of the new investment, YourZone45 has acquired a new flagship studio on the banks of the Thames in Greenwich, London.
“We’ve recently opened franchised sites in Southampton and Horsham, but it was important for us to own our own studio where we could test new products and evolve the processes within the business” says Taylor, who leads operations as managing director.
The Greenwich site takes the number of YourZone45 sites to seven.
The YourZone45 boutique model is based on delivering an instructor-led, "body-changing" 45-minute workouts. Using Myzone heart-rate technology, the workouts are designed to burn the maximum amount of calories, build strength, increase energy, surpass workout plateaus, tone and shape the body.
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