22 Aug 2019
New York flagship announced for Museum of Ice Cream as operator plans international expansion
BY Andy Knaggs
The Museum of Ice Cream (MOIC) has announced plans to open several new locations, both in the US and internationally over the next 18 months, starting with its first New York City flagship in Q4 2019.
Set over three storeys and spanning nearly 25,000sq ft (7,620sq m), the New York attraction in Soho will have 13 new installations that have been created by MOIC's team of in-house architects and designers. Highlights include a floating table of sweet treats, a three-storey slide, a hall of giant scoops, a giant Queen Beehive, and MOIC's largest-ever sprinkle pool. It will also feature a café and shop offering an exclusive menu and retail products.
"MOIC NYC is a dream that our team has been developing for three years," said co-founder and creative director, Maryellis Bunn. "More than 1.5 million guests have come through our various doors and given us so much input and inspiration. I want to continue to connect people and create moments of joy through ice cream. MOIC NYC will build upon Soho’s artistic history and contribute to the neighbourhood’s resurgence as a place for imagination and creativity."
The Museum of Ice Cream was first conceived in 2016, opening in Manhattan for a short period that year. Exhibits followed in Los Angeles, San Francisco and Miami, with stars such as Beyonce, Jay-Z, Kim Kardashian and Katy Perry among its high profile visitors. Its displays are very often made from brightly coloured ice cream or candy installations, with tastings offered to visitors throughout.
"We're excited to delight our fans back where MOIC began and continue to unite people through the power of ice cream," said Manish Vora, co-founder. "MOIC NYC is the first of several flagship locations that will launch in the US and abroad over the next 18 months."
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