02 Sep 2019
David Lloyd secures Adrenalin World site as part of £45m Blackpool project
BY Tom Walker
Leisure industry veteran David Lloyd has secured a second site for his family-oriented Adrenalin World venture.
The former tennis star has signed a deal with Holmes Investment Properties (HIP) for an indoor-outdoor site in Blackpool, as part of a larger £45m redevelopment of the town's Stanley Park Golf Course.
The park will offer a range of more than 20 indoor and outdoor activities and will be managed by David Lloyd’s Adventure Parks – a venture first launched in 2017 to operate a chain of Adrenalin World-branded sites.
The Blackpool site is the second location secured by Lloyd, following a property in Bedford, which is currently under development and is set to become the first Adrenalin World next year.
Lloyd has now signed an exclusive agreement with UKAP – HIP’s wholly-owned subsidiary – to source, secure and develop a total of 10 Adrenalin World sites over the next 4-5 years. Of the 10 sites, Blackpool will be the first to open and will be a flagship venue.
"Blackpool is celebrated for its superb attractions and I'm delighted to be able to add to this rich legacy by bringing my new venture, Adrenalin World to the town," Lloyd said.
"Adrenalin World will deliver health, well-being and sheer adventure in one superb venue that offers all manner of activities for all age groups.
"There will be zip-wires, Go-karting, themed mini-golf, wall climbing and virtual reality rooms among other things. It is a one-stop shop for the adventurous in spirit.
"This is a great boom for the town, delivering considerable employment prospects for the area with the creation of 100 jobs at Adrenalin World and at the same time bringing in more visitors and promoting the beauty of Blackpool.
"We believe this will be a brilliant addition to the amenities on offer in a superb easy-to-access location. We can't wait to get started."
• To read an interview with David Lloyd about his plans for the new Adrenalin World venture, click here for the June 2017 issue of Health Club Management magazine.
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