Printed from : The Leisure Media Co Ltd

18 Sep 2019


Xponential Fitness appoints Michael Abramson as chief operating officer
BY Tom Walker

Xponential Fitness appoints Michael Abramson as chief operating officer

Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, as its chief operating officer.

Abramson will be tasked with spearheading the international expansion of Xponential's eight boutique brands – Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and Stride.

"We are pleased to welcome Michael to the Xponential team where his track record of delivering strong business results and operational management experience make him the right person to support Xponential Fitness' future growth and strategic priorities," said Anthony Geisler, founder and CEO of Xponential Fitness.

As president of D1 Sports Training, Abramson oversaw the company's operations and strategic initiatives, in addition to the management of the company's trademarks and corporate governance.

"Xponential Fitness is truly a disruptor in the fitness industry and I am excited to join at such a pivotal stage in the company's growth," said Abramson.

"I look forward to partnering with Anthony and the talented senior leadership team to help support the future development of this innovative, global business."

Xponential Fitness was ranked in Fast Company's annual list of the World's Most Innovative Companies for 2019 within the wellness category.

Through its eight verticals, Xponential Fitness has sold more than 2,600 studio locations across the globe and recently signed a master franchise agreement for Saudi Arabia.


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