14 Oct 2019
£4m TIED project activates 5,000 people from low socio-economic groups
BY Tom Walker
Around 5,000 people from low socio-economic groups have been encouraged to become more physically active during the first year of The Tackling Inactivity and Economic Disadvantage (TIED) project.
Funded by Sport England, TIED has seen a total of £4m being invested in 35 projects, delivering activities in disadvantaged communities around the country.
The projects funded under TIED vary from late-night physical activity sessions for shift-workers in Manchester, to a programme of activity sessions at a women’s refuge charity in Yorkshire.
Most of the selected organisations had never received funding from Sport England before and did not have a track record of delivering sport or physical activity.
"We are investing in projects and organisations that wouldn’t traditionally approach us to support their work,” said Viveen Taylor, Sport England's strategic lead for low socio-economic groups and the lead of the TIED programme.
"What we're learning from TIED will help us to share more widely the need to think and respond differently to this important group of society when designing programmes that support people from low-income groups to think differently about their physical activity.”
The TIED fund was created following Sport England research, which showed that a third of people in low socio-economic groups are classed as inactive – doing fewer than 30 minutes of moderate-intensity physical activity a week.
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