15 Oct 2019
Universal reveals new details for Beijing resort, announces seven themed lands
BY Andy Knaggs
Universal Studios' under-construction Beijing theme park and resort will feature seven immersive, themed lands, it has announced.
Due to open in 2021, the site will be the largest Universal theme park in the world. The seven themed lands that have been announced are: Kung Fu Panda Land of Awesomeness; Transformers: Metrobase; Minion Land; The Wizarding World of Harry Potter; Jurassic World Isla Nublar; Hollywood Boulevard; and WaterWorld.
All of these lands promise to bring their worlds and characters to life and deliver immersive experiences for visitors, as well as dining and entertainment offerings. The Hollywood land features a 'Lights, Camera, Action!' attraction featuring directors Steven Spielberg and Zhang Yimou, and leads visitors into the behind-the-scenes glitz and glamour of Hollywood special effects.
The world’s first Universal-themed resort hotel – the Universal Studios Grand Hotel – will offer a contemporary version of the Hollywood Golden Age, surrounding guests with the world of the movies, while a second hotel – the NUO Resort Hotel – immerses guests in Chinese cultural heritage and modern elegance, providing a "tranquil island" amidst the fast pace of the resort.
A final aspect of the first phase of the development is Universal CityWalk Beijing – a retail, dining and entertainment complex, with award-winning restaurants, clubs and a movie theatre.
As reported in Attractions Management in September 2019, the second phase of development will include a second theme park, a waterpark and five more resort hotels.
Located in Beijing's Tongzhou District, the Universal Beijing Resort will occupy about 420 acres of a 1,000 acre site in the central part of the city's Cultural Tourism Zone, and is expected to play a key role in elevating Beijing's cultural and tourism landscape.
"We will immerse our guests in incredible experiences that bring their favourite stories and characters to life in entirely new ways," said Tom Mehrmann, president and general manager of Universal Beijing Resort.
"Our theme park will showcase the best Universal rides, as well as all-new, unique experiences specially created to reflect China's rich cultural heritage. We are looking forward to sharing these exciting experiences with millions of visitors."
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