02 Dec 2019
Cineplex fuses films and live entertainment with new Junxion concept
BY Andy Knaggs
Canadian entertainment and media company Cineplex has announced plans to create new destinations that fuse movies, live entertainment and dining in one place.
Its first "Junxion" site will open at Erin Mills Town Centre in Mississauga, Ontario, in late 2020, and will cram six auditoriums, a food hall, amusement gaming, space for live events and an outdoor screen on a rooftop patio within 45,000sq ft (13,700sq m).
Cineplex said it will open similar destinations across Canada in coming years, both through retrofitting existing sites and building new ones.
"Junxion is where Cineplex's movie-going experience meets our innovative entertainment offers," said Ellis Jacob, president and CEO of the company. "It will bring together the best of both worlds and provide guests with an unforgettable and unmatched social experience."
The experience at the Junxion centres includes food and drinks delivered to guests at their reclining movie theatre seats, interactive experiences such as virtual reality from VRstudios, and a range of dining and beverage options.
In September 2019, Cineplex revealed plans to expand its portfolio of "The Rec Room" food and fun destinations, and reinvented "Playdium" entertainment complexes that mix gaming and attractions.
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