16 Dec 2019
Life Fitness adds on-demand workout classes to CV equipment
BY Tom Walker
Equipment supplier Life Fitness has created on-demand digital programming for its commercial CV equipment.
Called Life Fitness On Demand, the new service will see digital classes being made available exclusively on the touchscreens of Life Fitness premium cardio products – including treadmills, ellipticals, climbers, cross-trainers, and exercise bikes.
Classes are designed to reach exercisers of all fitness levels, range between 10 and 40 minutes and offer a wide variety of difficulty levels, coaching styles, and music genres.
Life Fitness has partnered with New York, US-based studio NEOU to produce and film the classes.
Life Fitness is the latest to enter the global digital fitness market, which is in the midst of a growth spurt, with a host of operators and service providers having launched at-home and on-demand fitness products over the past two years.
Among the market leaders is Peloton, which listed on the US-based NASDAQ stock market earlier this year and was valued at US$7.2bn.
According to Dan Wille, Life Fitness' global VP of marketing and product development, the move will allow fitness facilities benefit from the virtual fitness trend and enhance member experience through digital coaching.
"With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centres, and other commercial fitness facilities around the world," he said.
Nathan Forster, founder and CEO of NEOU, added: "We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience."
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