16 Dec 2019
Technogym kicks off Let's Move for a Better World campaign
BY Tom Walker
Technogym has launched its Let's Move for a Better World campaign for 2020, aiming to promote wellness and fight the global obesity epidemic.
The social campaign has been designed to provide young people with donated fitness equipment – and educate them on the importance of physical activity – in order to help them avoid sedentary lifestyles.
Registration is now open for facilities and operators to take part, which Technogym says can "activate a centre and attract new customers".
Running from the 16 March to the 4 April 2020, those taking part will "donate their movement" through the Technogym Ecosystem.
Facilities taking part will register their members' activity levels. The more active a centre and its members are, the greater the donation of fitness equipment by Technogym will be to a school chosen by each operator.
"Alongside its important social message, the Let's Move for a Better World represents a very effective tool for fitness centres to increase their business," Technogym said in a statement.
"Thanks to its online communication strategy, both on the web and social media, the campaign has proven to attract new members also through participants sharing their training viral experiences online."
"The 2019 edition led to important developments for the participating gyms showing how attendance increased on average by 26 per cent, new memberships by 15 per cent and that 86 per cent of the people involved in the centre (trainers and staff) noted an improvement in team spirit during trainings, which consequently enhanced the working environment and ensured a better atmosphere among customers."
According to Technogy figures, 1,373 clubs and 196,558 participants in 32 countries took part in the initiative during 2019.
To find out more, click here for www.technogym.com/gb/letsmove.
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