03 Jan 2020
Everyone Active launches new boutique format – three Fortis studios to open in January
BY Tom Walker
Everyone Active is piloting a new boutique exercise format, which it plans to roll out across its portfolio of leisure centres throughout 2020.
The operator has set up a joint venture with HIIT specialist Speedflex and created a new workout called Fortis, Powered by Speedflex.
Three Fortis studios will open at Everyone Active centres in January, with at least seven more planned before the end of the year.
Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts based on Speedflex machines, which generate personalised resistance.
The studios will also include Fortis-branded functional fitness stations and workouts will be tracked using MyZone technology.
According to Duncan Jefford, regional director of Everyone Active, Fortis will play a "hugely important role" in the operator's plans to diversify its offering and future proof the business.
"We are continuing to develop our third-party partnerships but felt is was important to create our own product alongside this,” Jefford said.
"A joint venture with Speedflex to create FORTIS is the perfect next step for us, allowing us to offer our members a premium boutique experience at the most affordable price.
"I believe the leisure centre can become a one-stop shop for wellness and we will continue to diversify and ensure we have the best total offering on the market."
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