14 Jan 2020
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
BY Tom Anstey
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.
Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.
"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."
Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.
"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."
Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.
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