16 Jan 2020
Warner Bros announces Harry Potter retailtainment store in New York
BY Andy Knaggs
Interactive experiences and photo opportunities will be part of the offering, when the world's largest dedicated Harry Potter store opens in New York City later this year.
The retailtainment venue on Broadway has been announced by Warner Bros, which said that New York was the ideal city to launch the venture, with "so many Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences".
It will house the largest collection of Harry Potter and Fantastic Beasts products in the world, including personalised robes and house wands. The 20,000 sq ft (6,100sq m) shop will be set over three floors and offer retailtainment experiences that "evoke the magic of the Wizarding World", said Warner Bros.
The company puts the Harry Potter New York store within its expanding portfolio of Wizarding World experiences, which include the 9 3/4 retail shops and Warner Bros. Studio Tour London – The Making of Harry Potter.
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