24 Jan 2020
Mindbody secures five-year tech partnership deal with F45
BY Tom Walker
Wellness tech platform Mindbody has signed a five-year partnership deal with fitness franchise F45.
The deal will see Mindbody's integrated software and payments platform used across all of F45's studio operations globally.
“The F45 team are true innovators, and are helping lead the global fitness movement,” said Rick Stollmeyer, Mindbody CEO and co-founder.
"By having one platform of choice across all locations, F45 will offer a consistent experience for both studio franchisees and team members, including the use of Mindbody's advanced marketing and reporting features as well as 24/7 support.
"F45 Training members will also enjoy a streamlined experience across locations, with online booking available through each studio’s website or through the Mindbody app."
The deal comes as F45 is rumoured to be planning a stock market listing in the US.
Earlier this month, financial news service Bloomberg claimed that the company had "filed confidentially for a U.S. initial public offering, according to people with knowledge of the matter".
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