30 Jan 2020
Real Madrid launches innovation brand – plans to enter the e-health sector
BY Tom Walker
Real Madrid has launched a new innovation brand, designed to position the football club as a "social and economic leader".
Through the new venture, called Real Madrid Next, the football club will look to collaborate with start-ups across six industry sectors – e-health, fan engagement, audio-visual content generation, cybersecurity, business performance and technological and social infrastructures.
The club will offer start-ups access to its resources and expertise, while working together with new companies to develop their products and services which could benefit the club – and the wider economy.
"We look for excellence and the best technological advances possible, which helps to create our own, exclusive tools adapted to our way of working," a spokesperson for the club said.
"We want better results in every area of the club and in particular, the sporting area, digital transformation and globalisation of the entire organisation."
Real Madrid Next will begin its activities in the area of e-health by hosting First Real Madrid Conference on Medicine and Applied Science in Sport which will be held in March 2020 – an event which will attract key global experts in sports medicine.
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