13 Feb 2020
Xponential enters Singapore with Club Pilates franchise agreement
BY Tom Walker
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore, signalling the company's plans to expand into Southeast Asia.
The deal – which will see 15 Club Pilates studios opening in the city-state – is a collaboration between Xponential Fitness and Idea Link, a company owned and operated by Naoki Shimabukuro and Akira Onoue, the owners of Club Pilates Japan.
Singapore's first Club Pilates site is expected to open in late 2020.
"With the rapid growth of the fitness market in Singapore, we believe that Club Pilates will be an excellent and strategic fit for our business," said John Kersh, chief international development officer for Xponential Fitness.
"We continue to see international expansion as a growth opportunity and are excited to partner again with Naoki and Akira to introduce Xponential Fitness to another new market and to bring the Club Pilates brand to this burgeoning fitness community."
The Singapore deal is the latest in a number of master franchising deals secured by Xponential in new markets in recent months.
In November, it inked deals to enter the German, Austrian, Saudi Arabian and South Korean fitness sectors.
Xponential acquired the Club Pilates brand in 2015.
The fitness behemoth's other brands are premium indoor cycling franchise CycleBar; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.
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