20 Feb 2020
Anthony Joshua-backed BXR to open second site in Battersea
BY Tom Walker
Boutique boxing gym brand BXR London has revealed plans to open its second site at Battersea Power Station.
Set to open in 2021, the 14,000sq ft site will be BXR’s largest site to date and will form part of Battersea Power Station’s second phase of redevelopment.
As well as the BXR members-only club, the brand will open three Sweat by BXR pay-to-train studios at the Battersea location. The Versaclimber-based Cardio Studio will offer a low-impact workout, while the Strength & Conditioning studio offers classes designed to improve strength, mobility, conditioning and endurance. Completing the trio, the Skills studio aims to teach and develop boxing technique during high-intensity classes.
BXR Battersea will be located in the Power Station’s Turbine Hall B, which was completed in the 1950s. The iconic, Grade II building is being transformed by the Battersea Power Station Development Company.
BXR was founded in 2017 by entrepreneur Olia Sardarova and counts world heavyweight champion Anthony Joshua as one of its backers.
"We're thrilled to be opening at Battersea Power Station in one of London’s most iconic redevelopment projects," Sardarova said.
Sam Cotton, Deputy Head of Leasing at Battersea Power Station Development Company, added: “The BXR concept is unlike any other fitness brand out there.
"We are really looking forward to seeing what the team will do with the one-of-a-kind space inside one of the Power Station’s Turbine Halls.”
“The brands we are bringing to Battersea will provide local and out of town visitors alike the opportunity to experience the latest in health, beauty, fashion, food, wellness and beyond. The excitement is really building here, and I look forward to showing the world what we have created when the Power Station opens its doors in 2021.”
• Olia Sardarova gave a wide-ranging interview to HCM in 2019, outlining her plans for the brand. To read the full article see the May 2019 issue of HCM magazine here.
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