20 Feb 2020
Sweat 2020: ukactive announces two new reports as part of Business Intelligence service
BY Tom Walker
ukactive has launched two major new reports as part of its Business Intelligence service.
The first product is a new series of quarterly business reports entitled Moving Communities, which will provide new intelligence to the sector on a more regular basis.
Building on the success of ukactive’s annual Moving Communities report – which tracks physical activity trends over the past three years – the new reports will offer closer monitoring to identify leisure trends, based on millions of visits held by DataHub.
The quarterly reports will be available exclusively to ukactive members from April 2020, offering more regular tracking of sector-wide trends over the course of the year.
The second report will be based on an independent assessment of the impact of booking intermediaries (or aggregators) in the fitness and leisure market.
Funded by Sport England and conducted by the ukactive Research Institute, the research will examine in detail the effect of the growing aggregator market, such as whether there is a significant increase in new people being active through the growth in aggregator memberships.
The research will begin in April and last for three months, with the final report due to be published in late summer.
It will draw upon input from aggregators and operators, with agreement of the key metrics and affected market conditions.
The launch of the two new services was announced during the Sweat 2020 event taking place in London today.
Speaking at the event, ukactive CEO Huw Edwards said: “These new reports come in direct response to feedback received from the ukactive Membership Survey, with our members showing a clear appetite for better reporting of sector performance and trends.
“We want to utilise the wealth of data being generated across the sector to provide our members with a more detailed picture of the landscape.
“Our quarterly Moving Communities reports and aggregators report will be managed and delivered by the ukactive Research Institute, ensuring that quality and independence is at the heart of our Business Intelligence service.
“These reports represent powerful new tools for decision-making, supporting the growth and impact of organisations across the physical activity sector.”
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