26 Feb 2020
DesignAgency transform LA's celebrated Bradbury Building into holistic co-working space
BY Stu Robarts
The historic Bradbury Building in Downtown Los Angeles has launched as a NeueHouse co-working destination with a focus on hospitality, socialising and wellness following a DesignAgency transformation.
The 25,000sq ft (2,300sq m) building was originally designed by architect Sumner Hunt and was constructed in 1893.
In adapting the space, DesignAgency retained many of its original features, like the wrought iron latticework staircases, birdcage elevators, oak-framed windows, wooden panelling, exposed ceiling joists and skylights allowing natural light in.
Describing itself as a "private workspace and cultural home for creators, innovators and thought leaders", NeueHouse will provide members at the new NeueHouse Bradbury location with space to work, attend events, get together, eat, drink, relax and recharge.
A variety of types of workspace including private studios, atelier desks and communal seating are accompanied by spaces for meetings, collaboration and phone calls.
Four multipurpose lounge areas can host events like art shows and lecture series, while the building's cafeĢ and bar can be used for talks, performances and creative workshops, as well as providing a place for members to relax during the day and into the night.
There is also a wellness room that is designed to provide a "sanctuary for meditation and recalibration", with programming focusing on sleep and mental health.
Anwar Mekhayech, founding partner at DesignAgency, said: "The NeueHouse model blends the idea of hospitality, social club and workspace all into one, requiring a refined and sophisticated environment that's conducive to the tastes of creative professionals.
"It was a real privilege for us to work with such an iconic American building and this gave us a great starting point. In response to its rich visual history and its bold character, we decided to add a new layer that is modern and fresh, with soft and graceful flourishes.
"The result is a uniquely modern and elegant workspace with a soft palette and ethereal vibe that is ideally suited to the creative professional."
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