09 Jun 2020
Survey will gauge the public's views on the return of swimming lessons
BY Tom Walker
A national survey looks to gauge the UK public views on – and appetite for – reopening the UK's pools for swimming lessons.
Leisure-net has launched the Return to Swimming Lessons Survey, which looks to provide operators with a benchmark report to use in their post-lockdown planning.
Speaking to HCM, David Monkhouse, director of Leisure-net, said: "These surveys are about putting customers at the heart of the decision-making process.
"It's also about giving smaller operators a voice and to see how their customers might be affected by the lockdown."
So far, 118 operators have committed to taking part in the Return to Swimming Lessons Survey study and the provisional deadline for filling the online survey has been set for Friday 12 June. (To access the survey, click here.)
It is hoped that the number of respondents to the survey will exceed those involved in Leisure-net's recent Post-Lockdown Recovery Survey, which attracted 65,000 responses – and provided insights into what the UK's physical activity will look like as it emerges from lockdown measures.
Among the headline figures from the Post-Lockdown Recovery Survey report was that nearly 90 per cent of consumers say they intend to spend the same or more on being active as we come out of lockdown.
• To take part in the swimming lessons survey, click here.
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