15 Jul 2020
New motivational fitness platform, DUEL, teams up with Myzone
BY Steph Eaves
DUEL, a new motivational health and fitness platform, has partnered with Myzone to help challenge its participants to hit their activity targets, while unlocking funds for good causes.
DUEL hosts an online exercise challenge every month that rewards activity. Participants choose a package that suits their budget and the level of motivation they need, and they receive a Myzone belt within 48 hours.
Challengers log their activity with Myzone throughout the challenge and track their progress on one of several leagues, which are tiered to suit their goal and level of commitment. When challengers hit the points goal for their league, 30 per cent of their entrance fee is released to that month’s chosen charity partner. Participants also have the chance to win prize money.
DUEL was founded by James Trevorrow, who has worked in the health and fitness sector for 20 years, as a PT, master trainer and educator, and in regional and national management roles.
"My career took me into product innovation and, as head of product development for the Virgin Active group, I developed a number of boutique products, which are still popular today. This is where I first started working with Myzone and began to think about the DUEL concept – motivating people to put more effort into their workouts while directly contributing to the lives of others," said Trevorrow.
The monthly challenges start on the first day of each month and last for three weeks. The fourth week is used for active recovery, maintenance and base conditioning before the next challenge begins.
"The DUEL concept means that the more people move, the more money they can unlock for charity," explained Trevorrow. "We use the three-week challenge period to raise awareness about charities that people may not have heard about.
Because it is a fitness-based challenge, workouts need to be completed at an intensity of at least 60 per cent of maximum heart rate (the blue zone in Myzone) in order to earn points.
Trevorrow added: "I thought people would be primarily motivated by the prize money, but what they love most is the accountability and the daily motivation and support they receive from the community. We make a very big deal when someone hits their points target, commenting and sharing their success on our social channels – people really enjoy this element of DUEL."
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