15 Jul 2020
New Virtuagym hybrid solution enables operators to monetise digital
BY Tom Walker
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution.
The new service offers operators the tools to digitally engage with members and to monetise those relationships.
The system has been designed to enable operators to build community, create online challenges, provide audio coaching and live-streamed content, as well as to create workout and nutrition plans.
Stronger Together offers thousands of hours of content, including digital 3D workouts, video classes, audio coaching and nutrition and fitness tracking.
It also includes an online community, updated with content on a daily basis and challenges to stay fit and a library of meditation sessions, making it a holistic member wellness experience.
According to Virtuagym CEO, Hugo Braam, the intention is to provide a digital tech service which will allow business owners to spend more time running their gyms, clubs and studios.
“We noticed that many of our customers are struggling to get a good digital offering in place, which they can charge their members for during the current crisis," Braam said.
"And that’s not just single location businesses, but chains as well. It just costs a lot of time and resources to do this well.”
"Our customers only need to press a button to go live with a rich digital membership experience, where we do all the heavy lifting.
"We believe that won’t just be relevant during the coronavirus pandemic, but will allow clubs to offer their members a broader experience as part of their membership moving forward.”
The launch is partly a reaction to the pandemic – and the way it has resulted in the fitness industry moving into the virtual world practically overnight.
Virtuagym's own research, conducted during the pandemic, shows that the majority of fitness and wellness businesses now offer online solutions to their members.
However, most businesses surveyed admitted they have failed to turn this online coaching solution into a new revenue stream – mostly due to time and resource restrictions.
“That’s partly where the name comes from”, Braam added.
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