16 Jul 2020
Brrrn goes digital with launch of at-home fitness offering, the Brrrn Board
BY Tom Walker
Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital offering based on the 'Brrrn Board' – a slideboard workout.
The board comes complete with programming, a variety of workout genres, recovery and 'brrreathwork' content.
As part of plans to tap into the booming at-home market and to create a new, affordable category within the sector, the Brrrn Board will be made available for US$399 (€349, £316), with a monthly content subscription of US$19.99.
Brrrn has partnered with UltraSlide to manufacture the branded, 6ft x 19.75-inch slideboard.
The subscription service will give members access to eight categories of total-body, on-demand workout videos – Slide, Core, Cardio Sculpt, Bootcamp, Recovery, Brrreath and Brrrnouts (do-it-yourself daily challenges).
Videos are categorised by 10-, 20- and 30-minute workouts to fit any schedule and new content will be added to the library on a regular basis. Brrrn has also partnered with Silicon Valley-based start-up, Feed.fm, to stream popular music for their workout videos.
Brrrn, which offers group exercise classes in a fridge-like environment, launched its flagship studio in New York City in May 2018. Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).
The brand is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic.
"We hope the benefits of the Brrrn Board appeals to a broader base of exercisers, as we've seen its popularity grow in our studio," said Jimmy T. Martin, co-founder.
"Our high-quality content will provide the community aspect of group fitness with premiere instructors and programming designed for anyone, regardless of fitness level."
• To read an interview with the founders, Martin and Adamic, click here for HCM Issue 9 2019.
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