Printed from : The Leisure Media Co Ltd

28 Oct 2020


New Presence.Fit platform combines AI with live personal trainers
BY Tom Walker

New Presence.Fit platform combines AI with live personal trainers

A new mobile fitness platform delivers personal training sessions to people at home by combining live fitness instruction with AI-enabled tracking and two-way audio-video.

Presence.Fit allows trainers to see users remotely, through the front-facing camera of a mobile device, while two-way audio technology provides an interactive, real-time fitness experience where trainers can coach users and respond to questions on the spot.

Using multi-sensor AI technology, the platform is able to track form, pace, and vitals in real-time and by using these metrics, trainers can optimise workouts with corrections and motivation. It also supports hardware such as Apple Watch, giving the option for trainers to access heart rate monitoring for better coaching.

Launched this month (October 2020), Presence.fit will offer a number of exercise options, from HIIT, Strength and Yoga to Barre and Pilates.

Access to the platform has been priced at US$49.99/month, which allows users to access unlimited live classes each month.

Founded by entrepreneurs Dr Masaki Nakada and Robert Jadon, Presence.Fit has raised US$1.5m in funding so far, with notable investors including Michael Stoppelman (former SVP of Engineering at Yelp) and Tom McInerney (seed investor in Bird, Segment, Notion).

"We are at a unique time in history, where powerful biomechanical and computer vision algorithms can be utilised on mobile devices," said Nakada.

"We knew that combining those advances with a great trainer would change the way people worked out.

"Why settle for boring, pre-recorded routines when you can have a live trainer coach your workout with the help of advanced AI technology?"

Presence.Fit is one of a number of AI- and avatar-enabled systems currently coming to market, as investors target the growing Fit Tech sector.


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