22 Jan 2021
Les Mills launches new hybrid digital solution – Les Mills Content
BY Tom Walker
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside the four walls of their clubs and studios.
Designed to boost the reach of facilities, the new Les Mills Content service is in addition to the existing Les Mills On Demand solution.
Les Mills Content offers 100+ premium videos, to help clubs to grow their digital presence, offering Les Mills workouts with and without equipment, technique tips and mindfulness videos, with new releases refreshed quarterly.
Clubs will also be able to build their own video-on-demand library of Les Mills workouts, featuring their own instructors and with royalty-free music.
Les Mills is working together with app providers, including Move and Netpulse, to ensure clubs can launch their own digital solutions.
The partnership with Move will also mean that clubs can be provided with a turnkey platform to host Les Mills Content in their own branded ecosystem (web and app) which is seamlessly integrated into their existing membership system.
Among the first adopters of the new service in the UK are Parkwood, Places Leisure, Fusion and Active Tameside.
"COVID-19 has posed unprecedented challenges for health clubs," said Martin Franklin, CEO of Les Mills Europe.
"With the changing needs of consumers and ongoing uncertainty, we’re evolving rapidly to support integrated in-club and at-home offerings.
"We’ve created adaptations of our most popular programmes in super quick time to give clubs the ability to launch right now – in the ‘golden quarter’ of 2021.
"Nothing beats the live in-studio experience with your favourite instructor, which we all can’t wait to get back to, and by providing solutions that allow members to connect easily to their facility and instructor, wherever they are, we aim to help clubs build a sustainable model for the future.”
For more information on Les Mills Content, click here.
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