08 Feb 2021
IHG rebrands to IHG Hotels & Resorts to reflect growing portfolio
BY Megan Whitby
Hotel giant, InterContinental Hotels Group (IHG), has rebranded itself as IHG Hotels & Resorts to reflect the companies growing international collection of 16 brands and 6,000 plus destinations.
The brand operates across 100 countries and has now split its group into four collections: The Luxury and Lifestyle Collection, The Premium Collection, The Essentials Collection and the Suites Collection.
The Luxury and Lifestyle Collection encompasses brands with major wellness concepts including Six Senses and InterContinental.
Claire Bennett, chief customer officer, IHG Hotels & Resorts, said: “The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots.
“Our evolved brand articulates how we bring our purpose of True Hospitality for Good to life for our guests, hotel owners, colleagues and communities.
“So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel.”
The move has also included a rebrand of the IHG’s visual brand identity and its IHG Rewards programme.
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