10 Mar 2021
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
BY Tom Walker
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.
The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.
The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.
Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.
The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.
Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.
"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.
"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
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