15 Apr 2021
'Mind-blowing' experiential art space Superblue opens its doors in Miami
BY Tom Walker
Experiential art company Superblue has launched its first venue in Miami, US.
The 50,000sq ft art centre is located in the city’s Allapattah neighbourhood – directly across from the Rubell Museum – and features more than 30,000sq ft of flexible installation space.
There is also a 5,000sq ft flexible programming and events space, to support Superblue’s year-round programme of talks, performances, workshops, family programs, as well as event rentals; a shop featuring artist-inspired items; and an outdoor cafe.
The first exhibition at the new venue is Every Wall Is a Door, showcasing dynamic large-scale installations created by three of the world’s leading experiential artists – Es Devlin, James Turrell and the art collective called Teamlab.
Shantelle Rodriguez, Director of Superblue Miami.“Not only does Superblue Miami add a new dimension to the arts and culture landscape in our region, but it has been conceived as a cultural hub that will be deeply rooted in and integrated with the community.
“In planning our launch and year-round programme, it’s been very exciting to collaborate with local cultural and civic groups and begin the process of forging meaningful partnerships.
"Our goal is to create resources, events, and other programs that support our community, and bring to the fore the pressing issues and perspectives that the artists engage with through their work.”
Superblue describes itself as a groundbreaking new enterprise dedicated to producing, presenting, and engaging audiences with experiential art.
Its experiential art centres – of which Miami is the first – will be specifically designed for presenting large-scale, immersive art installations, providing artists with expanded opportunities to "transport audiences to the new worlds they create".
Superblue cofounder and CEO Mollie Dent-Brocklehurst said: “The artists inaugurating Superblue’s first experiential art center offer a glimpse into the breadth of the experiential art movement and the extraordinary possibilities for the public to engage with and activate these kinds of works.
“Each of these artists provokes us to see our relationship to the world and each other in completely new ways—from James Turrell’s work with light and space, to Es Devlin’s performative and multi-disciplinary practice, to teamLab, a collective that has continuously sought to transcend boundaries of perception through innovations in technology.
"Collectively they reflect the arc of experiential art as a movement and the remarkable ways that artists are innovating with emerging mediums and placing audiences at the center of their work. We’re looking forward to opening our doors next spring and welcoming the public to become a part of the amazing new worlds these artists create.”
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