24 Apr 2021
Kempinski reveals new room category focused on fitness
BY Tom Walker
International luxury hotel group Kempinski has launched a new room category, which it will market as a "new wellness solution for travellers" around the world.
The Kempinski Fit Room will provide guests in-room training solutions and on-demand fitness services and are in addition to each hotel's wellness centres.
Each Kempinski Fit Room will be equipped with a Technogym Bike and Technogym Case and will offer guests training options catering to their individual preferences
Users can choose their favourite classes from Technogym's on-demand library based on their preferred trainer, type of workout, language, and music.
Meanwhile, the Technogym Case offers guests a range of fitness tools – including a foam roller, massage ball, exercise mat and loop bands – and a library of training video content.
With a QR Code, guests can also enjoy a guided workout with a brand new virtual trainer on their phone.
The first four properties to offer the Kempinski Fit Room are the Hotel Vier Jahreszeiten Kempinski in Munich, Germany; Hotel Adlon Kempinski Berlin, Germany; Kempinski Hotel Mall of the Emirates Dubai and Grand Hotel Kempinski Shanghai in China.
Marc Feller, Kempinski Hotels' senior director of customer experience, said: "The trend towards wellness and health, which has been growing steadily in recent years, will certainly intensify in the future.
"With the new room category, we are meeting the need of our guests to stay fit on the go and to implement a perfect workout without having to leave the hotel.
"The Kempinski Fit Room is an important part of our corporate strategy around wellness and sustainability, and complements the just recently completed acquisition of all shares in spa provider Resense."
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