13 May 2021
Fitness International to launch Openfit platform for members of its 700 health clubs
BY Tom Walker
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City Sports Club brands, is launching a new digital fitness platform.
Called Openfit, the platform will offer both streamed and on-demand content and will be marketed as a one-stop wellness platform, integrating exercise, nutrition and other aspects of wellbeing.
It will host fitness classes led by certified trainers, as well as a wide range of on-demand programmes – including Xtend Barre with Andrea Rogers and "4 Weeks of Focus" with Kelsey Heenan.
The service will also have interactivity, with the Openfit Live component allowing for trainer-hosted classes and two-way communication between user and NASM-certified trainers for real-time feedback, motivation and coaching through optional use of their phone's camera.
Openfit Live running and walking classes feature audio coaching and motivation from live trainers with personalised stats, including distance, pace and a group leaderboard.
Set to launch in the coming weeks, the service will also offer personalised nutrition plans and meal tracking, in addition to wellness tools such as sound meditation.
Members of LA Fitness, Esporta Fitness and City Sports Club will be able to add on an Openfit subscription to their gym membership for an introductory price of US$5 per month.
Andrea Ojeda, vice president of marketing at Fitness International, said: "There are many apps and services offering fitness and nutrition solutions, but the combination of Openfit's wide selection of live and on-demand fitness classes, integrated with detailed meal planning, makes it easy to achieve results because the entire solution is in one place.
"With so many options to work out, whether inside one of our clubs or at home, we want to make it even easier for our members to stay fit and keep track of their fitness goals.
"Our members want the option to be able to work out whenever and wherever. Openfit gives them this ability if they are not able to make it to the gym."
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