24 May 2021
Clarins grows global footprint with new boutique retail concept in Asia and Europe
BY Megan Whitby
Luxury French skincare, cosmetics and perfume brand Clarins has unveiled its brand new retail boutique concept with locations having already opened in Dubai, Paris and China this year.
Focused on the customer journey, the concept consists of boutique hubs that offer holistic beauty services, retail opportunities and immersive client experiences.
A fourth destination is scheduled to open in Hong Kong in June 2021.
All hubs will include Clarins’ new Skin Atelier experience where clients can receive face-to-face skincare consultations and complimentary express beauty and wellness treatments.
Select locations will be packaged alongside Clarins’ existing signature spa concept – called Skin Spa – where guests have access to luxury Clarins spa treatments.
“At Clarins, we imagine the future of beauty together with our customers, creating experiences that nourish and inspire them in their own lives,” said Katalin Berenyi, brand executive director.
“When we take care of ourselves, of each other and of the world around us, we’re living beautifully – which is the philosophy in our new boutiques.”
In light of the pandemic, Clarins developed a suite of digital services but is now refocusing on reuniting with its clients in person at the new personalised beauty hubs.
Guests can experience Clarins’ Digital Scale experience and delve into the brand’s Plant Stories area – an interactive zone where they can unearth the origins and skincare benefits of its botanical ingredients.
As part of the new concept, Clarins is maintaining its focus on sustainability and inviting clients to be part of its Responsible Beauty mission, via informational installations on its eco-initiatives and its Refill Station.
Designers behind the boutique destinations are also working to implement sustainable materials from top to toe, with renewable fabrics and recyclable surfaces.
In addition, Clarins has been mindful of energy and water optimisation in operational planning and implemented innovative equipment to improve air quality.
From the moment guests arrive, they’re greeted by Clarins’ signature scent blend and a refreshing oshibori towelette to create spa-like sensoriality.
This is complemented by ambient music and a wholesome wellness drink to transport them to a place of serenity.
To complete the offering, Clarins is also rolling out Beauty Workshops for guests to gain a deeper understanding of its products, discover skincare secrets and experience holistic beauty practices.
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