27 May 2021
TRIB3 opens in Edinburgh – 'most successful pre-sell ever' and part of new push into Scotland
BY Tom Walker
TRIB3 has opened a major new corporately owned boutique gym [or store in TRIBE3-speak] in Edinburgh – its first site in Scotland.
Located in Raeburn Place TRIB3 Edinburgh features "industrial-luxe" design, and has the capacity to offer its trademark, 45-minute HIIT workouts to 48 exercisers – which will be reduced to 24 with physical distancing in place.
The instructor-led sessions take place across three zones and the studio also houses an onsite Mixology bar offering replenishing shakes post-workout – making it one of the largest studios in the TRIB3 portfolio.
The opening marks TRIB3's entry to Scotland and will be followed by three more sites, which will be operated on a franchise basis in and around Glasgow.
Kevin Yates, CEO, said: "We're so proud of our brand-new store and the first-ever TRIB3 in Scotland.
"TRIB3 Edinburgh opened in-line with the easing of restrictions that saw group classes return, and has been our most successful pre-sell ever."
Commenting on the multi-site franchise agreement which grants area exclusivity for three stores – initially in the Greater Glasgow area – Karl Dietrich, TRIB3's chief development officer, said: “We're so pleased to continue expanding our global network and launching our first sites in Scotland.
"This is a great opportunity for TRIB3 to keep building our community of amazing workout warriors and bring our next-level workout experiences to Scotland for the first time.
"We’ve signed a long-term area development agreement with new, experienced franchise partners who want to work with us to bring TRIB3’s unique results-driven workout to more and more people.
"This is one of several upcoming announcements regarding new territories and locations joining the TRIB3 global network, so as a team we’re very excited for the future.”
• To read an interview with Kevin Yates, in which he outlines TRIB3's global plans, click here for HCM issue 2 2021.
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