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HydraFacial expands pop-up store concept with new Dubai and London locations

Advanced aesthetic technology company HydraFacial has opened two pop-up locations in Dubai and London following a new initiative spearheaded by Lauren Clarke from the HydraFacial EMEA marketing team.

HydraFacial is an invigorating treatment that uses patented technology to cleanse, extract, and hydrate the skin to deliver long-term skin health to the face, body and scalp.

Services can be personalised to meet specific skin needs and are suitable for all skin types.

For the month of June 2021, on Mondays-Wednesdays, HydraFacial is taking over Sofitel London St. James’ spa.

The company will transform the spa into an extension of its existing London pop up in Marylebone and continue to drive new consumer experiences resulting in treatment traffic through local providers' doors.

In Dubai, visitors can receive complimentary treatments until 9 June 2021 at The Bay Gate building, including HydraFacial’s full range of skin services and treatments, along with booster updates and perks that last from 30 minutes to an hour.

Clarke explained that as previous pop-ups had been so successful, with waitlists in the thousands, HydraFacial decided to extend the offering with these new locations.

“At our consumer pop-ups we’re offering end consumers their ‘first treatment on us,’ meaning we’re creating unforgettable experiences with no strings attached to give HydraFacial a try,” she added.

“This offering is such a critical value-add to our accounts because, when it comes to HydraFacial, you ‘have to get it, to get it’.

“We’re sure that once an end consumer discovers the best skin of their life through a HydraFacial, they’ll become a member of the HydraFacial Nation for life through monthly visits to one of our many providers.”

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