15 Jun 2021
RSG brings John Reed brand to London
BY Tom Walker
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the UK for the first time.
Set to open in London's Liverpool Street later this year, John Reed London will occupy a 22,000sq ft site spread over two floors.
The club will be part of the mixed-use 100 Liverpool Street development.
Covering a total of 520,000sq ft and designed by Hopkins Architects, 100 Liverpool Street is set to launch this year and will have a focus on technology, sustainability and wellbeing.
John Reed London will follow the brand concept of mixing cosmopolitan design, live DJs and a range of workout options.
Exact gym specifics are yet to be confirmed, but the club will feature cardio, strength training and free weight areas, a functional fitness space, hot yoga studio and a Finnish sauna.
An extensive programme of group workouts will feature more than 50 daily classes.
Marcus Adam, head of marketing and music at John Reed, said: “We're proud to announce John Reed's first opening at Broadgate, London.
"With its vibrant music, culture, arts and lifestyle scene, we are very excited to be bringing our lifestyle fitness concept to the city.”
The announcement comes just weeks after RSG opened a John Reed Fitness club in downtown Los Angeles – the first in North America.
It's been a busy year for RSG. In July 2020 the group acquired iconic franchised chain Gold's Gym for US$100m.
It has since introduced Gold's Gym to the German market, with the opening of a flagship studio in the capital city Berlin.
It is understood that RSG plans to open further John Reed clubs across the European market this year, including in France and the Netherlands.
RSG Group's portfolio comprises 17 fitness brands – including Gold's Gym, McFIT, John Reed, High5, and Cyberobics.
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