13 Jul 2021
Fitness tech firm Asensei adds developer platform allowing connected coaching
BY Tom Walker
Digital fitness coaching firm Asensei has released an API platform which allows developers of connected fitness products and apps to add motion capture and real-time connected coaching to their products.
As well as tech providers, the new "Asensei.ai" platform has been designed for health clubs and studios wanting to enhance their digital strategy, as well as equipment providers looking for a connected solution.
The platform includes four main elements:
• "(App)arel": A technology that adds motion capture to everyday sports apparel
• Coaching kit: software development kits to connect (app)arel to apps and equipment
• Technique library: A dataset of exercises and sport-specific movements, coaching cues, common faults, progressions and regressions.
• Blueprints: Template UX (user experience) and code for common coaching use-cases that accelerate time to market.
According to Bill Burgar, Asensei chief technology officer, the system has been "trained" to understand and teach everything from rowing, yoga, pilates, bodyweight exercises, mobility exercises, strength training and TRX.
This, Burgar said, will help accelerate the time to market.
"We want to make it as easy as possible to deliver the interactive coaching experiences consumers want and need," Burgar added.
"From learning a skill for the first time, to personal training while practicing, we believe coaching is the missing ingredient in connected fitness, and we're now offering it as a set of cross-platform APIs."
The asensei.ai platform will be managed as a hosted service with usage-based pricing.
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