29 Jul 2021
Myzone signs deal to become heart rate monitor partner of TRX
BY Tom Walker
Myzone has signed a partnership deal with TRX, which will see the wearable tech firm become the heart rate monitor partner of the suspension training specialist.
The deal will see both Myzone and TRX communities being offered deals on new accessories. These include TRX offering Myzone "movers" within the EMEA region discounts on TRX products.
David Stalker, CEO of Myzone EMEA, said: "Myzone and TRX have gone hand-in-hand for years in many gyms around the world.
“With heart rate training and suspension training so mutually beneficial, it made perfect sense to partner up and offer more to both communities in EMEA’s fitness and physical activity sector.
"In giving everyone more opportunities to move, we can help to positively influence behaviour change, reduce long term health concerns and continue to have fun throughout the process.”
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