16 Aug 2021
Accor to bolster luxury footprint in Saudi Arabia with new Fairmont Ajdan Al Khoba
BY Megan Whitby
Hospitality group Accor has signed a brand new Fairmont property in Saudi Arabia on the Ajdan Waterfront development, a high-profile mixed-use development in Al Khobar and the Eastern Province of Saudi Arabia.
With an opening date expected for Q3 2023, the hotel will feature 160 rooms and serviced apartments.
The resort’s signature feature will be a full-service Fairmont Spa, accompanied by a fitness area and swimming pool.
Strategically located on the waterfront in the heart of Al Khobar’s centre, the Fairmont property will be part of the Ajdan Waterfront mixed-use development, featuring retail, commercial, residential and entertainment components.
“Our values rest on promoting social transformation, helping to enrich lives, and driving forward the Saudi 2030 vision. We couldn’t think of a better partner than Accor to join our vision and develop the Fairmont hotel on Ajdan,” said Abdullah AlFozan, chair of Ajdan Real Estate Development Company.
“This prestigious destination is known to be one of the most desirable leisure attractions for visitors and residences of the Eastern Province in Saudi Arabia.”
Additional hotel facilities will include four dining outlets, meeting rooms, a Gold Lounge and a kids club.
“We believe Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province, adding to the strong momentum the Fairmont brand is seeing in the Kingdom after the successful opening of Fairmont Riyadh,” added Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.
Accor currently operates 39 properties with 14,314 keys in Saudi Arabia, with a pipeline of 33 upcoming properties encompassing 10,060 keys.
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