30 Sep 2021
Liseberg's Underlandet wins Europe's Best New Ride award for 2021
BY Tom Walker
The Underlandet family attraction at Swedish theme park Liseberg has won the European Star Award for Europe’s Best New Ride 2021.
Created in partnership by CL Corp, Gosetto, Quarry Fold Studio and P&P Projects, Underlandet – Swedish for "Wonderland" – extends Liseberg's existing Kaninlandet area, which is themed around a green rabbit, the park’s mascot
The dark ride features an immersive motion cabin that takes visitors on a journey underground, immersing them in a magical world of Liseberg rabbits.
CL Corp – the European division of Canada-based multisensory ride specialist Triotech – was responsible for designing the entire preshow for the attraction.
Deborah Attal, MD at CL Corp, said: "The preshow is important to bring visitors into the universe of the ride.
“Our ultimate goal was to create the illusion of moving down underground so that visitors are 100 per cent immersed in the story from the first second in the experience."
The non-profit European Star Awards, organised by "Kirmes & Park International", celebrates the achievements of Europe’s amusement industry.
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