11 Oct 2021
Technogym partners with Dior to create limited-edition fitness line
BY Tom Walker
Technogym has partnered with French luxury fashion house Dior to create an exclusive limited-edition series of fitness products.
Developed in collaboration between the Technogym Research and Innovation Centre and the Dior creative team, the series includes three products – a treadmill, a multifunction bench and a wellness ball.
Aimed at consumers and the luxury home and residential market, the limited-edition line will be available exclusively in Dior boutiques worldwide starting in January 2022.
According to Nerio Alessandri, founder of Technogym, the three iconic products reflect a mutual commitment of "inspiring a lifestyle that combines physical exercise and style" to motivate people to live happier and healthier lives.
"This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure," Alessandri said.
"Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience.”
Dior recently opened its first major spa in a decade at La Samaritaine in Paris.
The new Dior Spa, located within the Cheval Blanc hotel, is part of the redevelopment of the legendary department store by luxury brand house, LVMH.
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