01 Nov 2021
COP26: Sustainable Beauty Coalition event at climate summit to empower consumers to make greener beauty choices
BY Megan Whitby
The Sustainable Beauty Coalition (SBC) will host a virtual beauty event streamed live from the COP26 - UN Climate Change Conference.
As leaders from around the world gather in Glasgow to tackle climate change, the coalition’s Planet Positive event will be hosted on Tuesday 2 November from 4:00 - 5:00PM (GMT) and focus on how consumers can make greener beauty choices.
Formed by the British Beauty Council, the SBC aims to accelerate the sustainability efforts in the beauty industry and work with government representatives to support the race to net zero campaign.
The Planet Positive event will see journalist, author and British Vogue’s contributing beauty editor kathleen baird-murray host a panel to explore how we can all be more planet positive.
She will be joined by SBC representatives including Jayn Sterland, Jo-Anne Chidley, Oriele Frank, Helen Cox, Jessi Baker, and Michelle Feeney.
Tickets are free to all – click here to register for the virtual event.
To further its progress, the SBC also recently produced the Planet Positive Beauty Guide to help consumers make greener beauty choices more confidently.
According to the coalition, beauty consumers are more conscious of their purchasing choices now than ever before, yet many beauty brands continue to “greenwash” shoppers by making misleading claims about the sustainability of their products.
In line with this, the guide has been designed to help consumers navigate through the minefield of confusing ingredient jargon and claims.
“Collaboration is critical to tackling climate change,” comments CEO of the British Beauty Council Millie Kendall MBE, “I’m so proud to have witnessed the coming together of some of the industry’s leading experts who created an easy-to-follow consumer guide, enabling us to make conscious decisions about beauty products and services.
“This guide thoroughly tackles greenwashing.”
Check out the latest issue of Spa Business to explore a feature dedicated to how the spa industry should respond to the climate crisis.
More about the SBC
Headed by Jayn Sterland, managing director at Weleda UK, the SBC is made up of a 10-strong steering committee, which includes:
– Jo-Anne Chidley, founder of Beauty Kitchen.
– Joanne Cook, trading director for beauty & sports nutrition at Holland & Barrett.
– Helen Cox, global reporting lead at Lush.
– Phil Cumming, global head of sustainability at Walgreens Boots Alliance.
– Natalie Deacon, head of corporate affairs & sustainability at Avon.
– Michelle Feeney, founder of Floral Street Fragrances.
– Oriele Frank, chief product & sustainability officer and co-founder at Elemis.
– Mark Smith, director general at Natrue.
– Sian Sutherland, co-founder of A Plastic Planet.
– Sara Vaughan, global chief purpose & sustainability advisor at Marie Claire.
The SBC is also supported by an advisory committee including industry specialists, brand owners and industry body representatives from across the beauty sector.
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