11 Nov 2021
Ennismore takes its lifestyle hotel brand Tribe to South East Asia
BY Tom Walker
Ennismore, the hotel company behind brands such as The Hoxton, Delano and Mondrian has announced plans to roll out its Tribe lifestyle hotel brand across Southeast Asia, targeting countries such as Cambodia, Thailand, Indonesia, Singapore and the Philippines.
Launched in 2019, Tribe is marketed as an "alternative lifestyle brand" and features properties which have been designed to focus on common areas to create multifunctional spaces that encourage connection between guests.
As well as accommodation, Tribe hotels provide collaborative workspaces, decompression zones and act as social destinations.
Luxurious smart rooms are laden with tech solutions, such as intuitive connectivity, and feature high-quality linens, rain showers, signature robes, and Nespresso coffee machines.
François Leclerc, deputy brand COO at Ennismore said: “The brand is all about reshaping the traditional hotel experience into something that enables guests to stay, work and socialise in a truly contemporary environment.
"We know Tribe hotels excite modern travellers who are looking for simplicity, affordability, and connectivity in a high-end interior environment.
"Our guests are true explorers – they could be out shopping, experiencing the local neighbourhood or out doing business, and they want to return to a hotel that's both design-driven and social.
"They're connected by a love of contemporary design, a spirit of adventure and a new understanding of what a functional, contemporary hotel should be.”
Ennismore has signed 50 Tribe sites and is planning more.
The company merged with French hotel giant Accor in 2019 and has a current portfolio of 13 lifestyle hotel brands – The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25h, 21c Museum Hotels, TRIBE, JO&JOE and Working From_.
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