24 Nov 2021
First look: Elite training and exclusivity define luxury Third Space Mayfair
BY Tom Walker
Luxury health club operator, Third Space, has opened the doors to its latest club in Mayfair, London.
Designed by Virgile & Partners Architects, the club is Third Space's seventh site and the operator's most technologically advanced yet, with a face recognition entry system and UV-treated fresh air among the smart features.
The club has five training areas, with the main space having a full range of assault bikes and SkiErgs, as well as Woodway and Technogym Skill Run treadmills.
There's also a stretch and mobility area with myofascial release services, a performance Wattbike Zone offering virtual intelligent cycling, a strength area kitted out with Eleiko equipment, a 12m sled track and a functional training rig.
The main studio hosts Third Space's class offering and has MyZone heart rate connectivity for members.
An elite personal training programme is also available, offering bespoke training plans, while there is also a suite of innovative recovery products.
Colin Waggett, CEO of Third Space, said: “We're really excited to be opening our seventh Third Space club in Mayfair, at Number One Curzon Street.
"Third Space Mayfair will epitomise exclusivity and personalisation – themes which will resonate with the local clientele.
"We've selected truly expert trainers to optimise the training experience, and designed in all the critical touches of luxury that make every visit a great experience.”
Commenting on the design, Ewald Damen, creative director and partner at Virgile & Partners, said: “We had a clear goal for the design of the Mayfair club, to epitomise the energetic health club environment Third Space is known for, and elevate it through an upgraded sense of premium hospitality.
"We selected a design and material palette that merges bold and industrial features, such as the architectural metal staircase and the refined bespoke cast reception desk.
"The design reflects an outstanding level of attention to detail, with its seating areas and dressing rooms clad in high-end stone, metal finishes and walnut materials, ultimately bringing Third Space’s individual style in line with the expectations of the Mayfair community.”
Third Space recently secured a deal with KSL Capital Partners, which saw KSL acquire a majority interest in the operator.
To read an exclusive HCM interview with CEO Colin Waggett – and to learn more about Third Space's plans, click here for the 8/2021 issue of HCM.
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