Printed from : The Leisure Media Co Ltd

27 Feb 2022


Gympass signs deal with Les Mills
BY Tom Walker

Gympass signs deal with Les Mills

Gympass has signed a partnership deal with Les Mills to make the fitness platform's 1,500 on-demand workouts and virtual training sessions available to Gympass corporate clients.

Clive Ormerod, Les Mills CEO, said: “We're providing Gympass corporate customers with our unique Les Mills digital offering to bring fresh motivation to employees so they can enjoy everyday movement.

“This is an ideal time for this partnership, as employees and employers have now had time to respond and react to the flexible working initiatives prompted by the pandemic and this new hybrid workforce requires a new, dynamic fitness offering.

"The Les Mills digital offering allows the workforce to access on-demand, digital workouts, enabling employees to create a fitness regime that suits them.”

The deal comes eight months after Gympass secured a US$220m funding round which valued the corporate fitness platform at US$2.2bn.

Following the investment, Gympass acquired three businesses – online personal training platform Trainiac, fitness platform Andjoy and Benefit Seven (7card), a fitness subscription provider in Romania.

Gympass now has ​​more than 50,000 fitness partners globally.


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