06 Apr 2022
Zulal Wellness Resort by Chiva-Som opens with spa rituals rooted in Qatari and wider Arabic culture
BY Megan Whitby
Zulal Wellness Resort by Chiva-Som – claimed to be the world’s first resort to showcase Traditional Arabic and Islamic Medicine (TAIM) – has begun welcoming guests following a two-and-a-half-year project.
The resort marks the first instance when integrative health resort operator Chiva-Som has embarked on a new management and operating contract since opening its flagship in Hua Hin, Thailand, in 1995.
Zulal offers two distinct paths to achieving wellness goals, the adults-only Zulal Serenity and Zulal Discovery, which invites families to connect and embark on a wellness journey together. A menu of over 400 wellness treatments awaits guests to inspire positive and enduring lifestyle changes.
To check out more details about the property, head to the latest issue of Spa Business for an exclusive in-depth interview with Zulal GM Daniele Vastolo.
Speaking at the grand opening ceremony, Krip Rojanastien, chair and CEO of Chiva-Som, said: “Today marks a special day in the history of Chiva-Som. The opening of Zulal goes beyond our commitment to expand our global presence.
“This spectacular property is a special celebration of the national sustainability and wellbeing vision of the country. Together with our partners at Msheireb Properties, Zulal will define new heights in the wellness industry.”
Nasser Matar Al Kawari, CEO of Zulal owner Msheireb Properties, added: “We’re very happy to open in partnership with the internationally renowned Chiva-Som.
“The resort is aligned with our mission at Msheireb Properties to develop modern projects that are environmentally sustainable. We’re excited to offer wellness treatments that are deeply rooted in the Qatari and wider Arab culture, presented in exceptional world-class wellness facilities.
“While adopting a new approach to TAIM and enhancing wellness for a new generation and family bonding, the resort is set to significantly contribute to boosting the national tourism sector and support Qatar's strategic plans in achieving economic diversification and its National Vision.”
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