18 May 2022
Hyatt is piloting private gyms that can be rented by the hour
BY Frances Marcellin
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located in converted guest rooms and offer a collection of cardio and strength-training equipment.
Guests can book the gyms for US$25 an hour, giving them access to a Peloton bike, Precor treadmill, workout mats, stretch bands, foam roller, dual grip medicine balls, stability balls and hand weights.
The StayFit Private Fitness suites are all located in hotels with larger hotel health clubs that are open to all guests.
The two-year pilot will run at Manchester Grand Hyatt San Diego; Hyatt Grand Central New York; Hyatt Regency Crystal City; Hyatt Regency Dallas; and the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch.
If successful, Hyatt has plans to expand beyond the pilot locations in the Americas.
“We understand guests continue to seek a wide range of fitness experiences and self-care outlets while on the road,” said Michael Koffler, GM at Hyatt Regency Dallas. "Our new StayFit Private Fitness suite delivers a well-rounded experience in a private space.
“Guests have the option of a heart-pumping cardio experience on a Peloton bike or Precor treadmill, or to take part in any strength- or floor-based exercises from the Peloton live and on-demand library, which is accessed via the Peloton bike. ”
The launch comes at a time when hotel occupancy is increasing following the unprecedented pandemic shutdowns. According to an analysis for the American Hotel and Lodging Association (AHLA) by Oxford Economics, room demand and revenue are projected to almost return to 2019 levels this year. Average occupancy is expected to hit 63.4 per cent, nearing the 66 per cent rate registered in 2019 and well above the 44 per cent from 2020 and 57.6 per cent in 2021.
Oxford Economics said the hospitality industry is having to adapt its offerings due to consumers prioritising health, fitness and wellbeing, and placing a premium on safe and sanitary environments with many willing to pay extra for these options.
As well as other exercise-focused facilities, such as jogging paths, gyms, pools and in-room fitness options, Hyatt also offers additional wellness features at select locations. These include Headspace mindfulness and sleep exercises for World of Hyatt members and the Bryte Restorative Sleep Suite – an intelligent mattress that relieves pressure points – at certain locations, including Park Hyatt New York and Miraval Resorts & Spas.
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