Printed from : The Leisure Media Co Ltd
Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK

Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.

Sibec Europe-UK brings together Europe and the UK’s major operators from the private, local authority and trust markets in health, fitness and leisure to meet with key leading global suppliers to participate in a series of one-on-one meetings over two dedicated business days and is the longest running hosted buyer event in the fitness industry.

Throughout the event, suppliers meet club and fitness facility owners and operators during meals and other planned networking activities. This fosters communication and cross-sharing of ideas, best practices and future business relationships.

New to the event this year will be two prominent voices in Europe’s fitness industry.

Kicking off the event as the keynote speaker will be Andreas Paulsen, CEO, Europe Active where he’ll present Moving Forward Together – Europe Active’s Strategic Vision Thru 2025. This presentation will demonstrate how the fitness sector can be a solution to public health challenges, digital and tech and innovate for growth in the future.

Dr Paul Bedford, PhD, owner of Retention Guru
will present Decisions Today That Determine Profit Tomorrow. Bedford will help attendees recognise the potential size of the health and fitness market, identify the value in retaining and recycling previous members, describe the characteristics of their most valuable members, and list the metrics that matter.

“Sibec is known for its unlimited networking opportunities and the plethora of one-to-one appointments, said Marty McCallen, managing director, Questex Fitness Group, organizer of Sibec EU-UK.

“Now we’ve taken the event even further and are incorporating valuable education that goes beyond the ROI suppliers are bound to generate and will help them and the buyers find tangible applications to grow their businesses. We’re very proud to have both industry leaders presenting at this event and cannot wait to share even more education news very soon.”

For more information on Sibec Europe-UK, visit Sibec’s official website Limited supplier slots are still available – apply here.

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