27 Sep 2022
Pure Gym founder Peter Roberts raises £5m to expand Gymfinity Kids
BY Tom Walker
Gymfinity Kids, the club and nursery operator launched by Pure Gym founder, Peter Roberts, has raised more than £5m to support the next stage of its expansion.
The brand promotes the physical and mental wellbeing of children and provides movement, nourishment and development through gymnastics and ninja classes.
Operating a membership model built around flexibility and accessibility, Gymfinity Kids clubs are open 52 weeks a year and available with a monthly subscription.
The clubs are described as "large versatile spaces" with modern fitness equipment, offering a range of classes to cater for different ages and abilities.
Children attending Gymfinity Kids can build their strength, balance and co-ordination, develop their social skills, confidence and independence and parents have access to expert nutritional advice.
Investors in the latest round of funding include existing management as well as third party investment.
The raising of capital will fund the brand's plans to open a number of new sites over the next 12 months.
It currently has eight clubs across the UK and its longer term plan is to more than triple the estate over the next three years.
According to Peter Roberts, the company is also reviewing options for international franchising.
“We founded Gymfinity Kids with a distinctive offering, proposition and facilities in an industry that, like the gym sector 15 years ago, is not very consumer friendly," Roberts said.
"We've made great progress, particularly given the challenges presented by the global pandemic.
"Children’s mental and physical wellbeing has never been more important and is the driver behind our purpose of laying the foundations for a happier, healthier nation.
"The investor interest we received reflects the quality of the team we have assembled, the business we have built and opportunity we see.”
Three of the Gymfinity Kids clubs have nurseries, each of which has a focus on movement, with children having at least 60 minutes per day on our gym floor.
Gymfinity Kids MD, Jacques De Bruin, said: “The business has made good progress in a challenging five years with lengthy closures due to COVID.
"We have, over that period, expanded conservatively while refining our distinctive proposition and focussed on the families we welcome daily into our clubs and nurseries."
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