29 Sep 2022
Live-streaming 'digital tour' enters the attractions sector
BY Tom Walker
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Launched during the COVID-19 pandemic, Heygo uses live-streaming to offer guided tours across the world, with a mission to "create unforgettable experiences" for anyone looking to discover something new – but who might be unable to do so in person.
The tours feature famous locations and landmarks around the globe and are free to join.
The service is supported solely through voluntary tips.
Heygo is now expanding beyond travel destinations and into the attractions sector, after signing a partnership deal with University College London's Museums, which operates the Grant Museum of Zoology, Petrie Museum and the UCL Art Museum.
In North America, Heygo has secured a partnership with the International Museum of Surgical Science in Chicago – the only museum in the US devoted to surgery,
The first live-streamed Heygo museum tours are set to kick start in November 2022.
Heygo CEO and co-founder, John Tertan, said: "Heygo was started to help everyone experience and get the benefits of travel. It's been remarkable how the platform has helped make travel a much more accessible experience by breaking down the
barrier of distance and money.
"Thousands of people who would never have been able to visit incredible museums or breathtaking views are now able to have that experience and make new friends along the way."
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