04 Oct 2022
Barry’s gets into bikes with Ride in New York City
BY Frances Marcellin
Barry’s has launched a HIIT spin and strength class called Ride in New York City. The club is located next to Barry’s existing Chelsea studio and each space includes 21 bikes with corresponding floor set ups to make 42 spots. The 50-minute sessions combine strength and cycling-focused cardio workouts led by Barry’s coaches.
“Innovation is a core value at Barry's and the reason why we're still growing after 24 years,” said Joey Gonzalez, Barry’s global CEO. “Barry’s Ride X Lift is a natural extension, a way to broaden our community and continue delivering on our brand vision of transforming lives worldwide. We are excited to launch in New York City this summer and combine low impact cardio with the unmatched energy of the Red Room.”
The format was originally introduced back in 2020 as a pop-up, but has now returned as demand for indoor cycling at-home and in-studio – shown by the development of companies such as SoulCycle and Peloton – increased due to the pandemic. Participants can hire Shimano cycling shoes on site and classes start at US$38 (£35).
Barry’s – formerly called Barry’s Bootcamp – launched in 1998 and now comprises 85 studios in 14 countries. The boutique fitness chain offers three experiences: Lift (strength training), Ride (indoor cycling paired with floor work); and Barry’s X (live and on-demand classes). The digital offering was launched last year bringing Barry’s signature strength workouts to screens with filming done on location at Barry’s studios.
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