05 Oct 2022
Dyaco UK appoints Jon Johnston to lead its commercial division
BY Tom Walker
Fitness equipment specialist Dyaco UK has appointed industry veteran Jon Johnston as managing director of its commercial operations.
Johnston, a former MD of Matrix Fitness UK, has spent the past three decades working in fitness. His previous roles inclulde those at Forza Fitness Equipment and Stairmaster.
Dyaco UK is part of Taiwan-based Dyaco Inc, which operates globally with a distribution network across 86 countries.
The parent company has identified Dyaco UK as an "integral cog" in its growth plans.
Johnston said: “I've been watching Dyaco's development quite closely over the past five years and I feel that it’s a great time to join the team.
“With the ever-increasing pressure on operators, I believe Dyaco as a ‘challenger’ brand offers a high value, wall-to-wall solution and true partnership with our customers.
"Our solutions will help operators to differentiate their gym’s offering and provide an outstanding customer experience.
“Dyaco UK already has a solid operational platform and leadership team in place, and has a dynamic workplace culture. I am looking forward to being part of this team, helping to develop the operation further and create a sustainable, high-performance commercial division.”
Dyaco's brands include Sole Fitness, Xterra Fitness and Spirit Fitness. It is also the global licensee of the popular UFC brand for combat and training equipment.
Dean Jackson, CEO of Dyaco UK, said: "Having played a part in building Matrix into the £40m UK business it once was, I feel that Jon's appointment really gives us the blueprint to succeed.
"It is time for Dyaco to progress from being a challenger brand, we now have the foundation to deliver that growth, not just because of the products we offer but because of the people on our team.
“My aim is to continue to build a first-class team alongside Jon, that can continue to grow that ethos. After our best sales months in two years, there is no better time to strengthen and build our business.”
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