Printed from : The Leisure Media Co Ltd
Circadia expands reach with European distribution centre

Professional US skincare brand Circadia has branched into the European market with a partnership and distribution centre in Wiesbaden, Germany.

“This is just the beginning. Circadia has ambitious plans to solidify itself as a global player, making clinical skin care readily available,” says Michael Pugliese, CEO at Circadia.

“The focus now is on collaboration rather than just affiliation, allowing for greater predictability, efficiency and connections stronger than ever before.”

The benefits of the new partnership include the following:

Circadia can be locally focused in Europe and better support the demands of growing partner skin care clinics.
Modern on-location local training and education centre.
Faster and more streamlined product distribution to European countries, as the distribution centre is located nearby Frankfurt International Airport.

“It’s not only about launching and distributing a good product, but about providing the right product. The feedback from interested parties and customers is already overwhelming,” says Karim Benguerich, Circadia Europe CEO.

“People have been waiting for these products to come to Europe, and we’re thrilled to bring them to market.”

About Circadia
The Circadia brand is based on the skin and body’s natural circadian rhythms. Chronobiology, the biology of time, is based on the principles of defending skin from damage during the day, and stimulating repair during sleep, and is at the core of the brand’s concept.

Circadia’s formulations combine botanicals, stem cell technology, second-generation vitamins, and peptide development to achieve optimal skin health and beauty.

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